{"id":277,"date":"2025-05-11T16:24:03","date_gmt":"2025-05-11T16:24:03","guid":{"rendered":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/?p=277"},"modified":"2025-05-11T17:04:34","modified_gmt":"2025-05-11T17:04:34","slug":"help-visitors-take-the-next-step","status":"publish","type":"post","link":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/nwtc\/stem\/technology\/help-visitors-take-the-next-step\/","title":{"rendered":"Help Visitors Take the Next Step"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-78a2afae wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--superbspacing-small);margin-bottom:var(--wp--preset--spacing--superbspacing-small)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The NWTC website had over 1.2 million page views in the last month and nearly 150,000 users recently.  Engagement is solid too.  Users are interacting with the site over 8 times per user on average.  But when we look at clicks and actions taken, only a fraction are completing key steps.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/transloc.com\/wp-content\/uploads\/2023\/07\/students-walking-on-campus1200x630.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">My Recommendation<\/h2>\n\n\n\n<p>There is a real opportunity here.  We can help more visitors take that next step!  Whether is is applying to a class or just requesting some more information.  We could add more &#8220;Apply Now&#8221; buttons to main pages, simplify program information, or add some quick student testimonials from students who have succeeded in courses.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NWTC website had over 1.2 million page views in the last month and nearly 150,000 users recently. Engagement is solid too. Users are interacting with the site over 8 times per user on average. But when we look at clicks and actions taken, only a fraction are completing key steps. My Recommendation There is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[47,43,48,20],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-technology","tag-information-technology","tag-nwtc","tag-tech","tag-technology"],"_links":{"self":[{"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":2,"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/277\/revisions\/284"}],"wp:attachment":[{"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chenrickson.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}