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Really Simple Security Plugin
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To improve the security of my WordPress site I chose to use the Really Simple Security plugin. It’s free, light weight and easy to use. It also provides a couple very important protections with very little setup. The Setup The setup was pretty simple and straight forward. After installation and activation, I clicked the…
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Reasons I Would Suggest WordPress and WooCommerce
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WordPress and WooCommerce When evaluating options for setting up an online store, WordPress with the plugin WooCommerce is the go to I would suggest. It is very popular and flexible. It is especially well suited for small to medium-sized businesses that are looking for a cost effective, scalable, and user friendly tool. Below I…
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Password Manager Tools
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Name: 1Password URL: https://1password.com Price of the Tool: Starts at $19.99/ month for teams that includes up to 10 users. Business plans start at $7.99 a month per user. What I Like! What Could Be Better. Ease of Use In my experience 1Password is very user friendly! It is built with everyday users in…
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Highlight High Traffic Pages to Guide Marketing Focus
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Google Analytics shows us which pages visitors are viewing the most on the NWTC website. In the last month we had over 1.2 million views of the site. The home page had a 340,449 views. That’s a lot of visitors! Not all of it was students, 13.95% of the overall views were students logging…
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Bring Them Back: Retargeting Returning Visitors
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Over the past month, the new visitors to the site have been pretty strong. Some weeks have been up around 10,000 new visitors. The return visitors have also been pretty steady but about half. Returning users are more engaged, and this is a great opportunity to connect with them further! My Recommendation We can…
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Help Visitors Take the Next Step
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The NWTC website had over 1.2 million page views in the last month and nearly 150,000 users recently. Engagement is solid too. Users are interacting with the site over 8 times per user on average. But when we look at clicks and actions taken, only a fraction are completing key steps. My Recommendation There…
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Optimize for Mobile Users
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When reviewing the data for how users view the NWTC website, 67.83% of users are browsing on a desktop computer compared to 30.52% on a mobile device. This shows that most of the audience prefer to browse on their computers. This could suggest that the mobile view of the website may be difficult to…