Google Analytics shows us which pages visitors are viewing the most on the NWTC website. In the last month we had over 1.2 million views of the site. The home page had a 340,449 views. That’s a lot of visitors! Not all of it was students, 13.95% of the overall views were students logging into accounts or viewing their account pages. The rest was visitors viewing programs, news, or looking to enroll.
My Recommendation
We should regularly review the top performing pages and make sure they are always updated, clear and easy to navigate. If visitors are frequently landing on program or admissions pages, we can add helpful links, videos, or contact buttons to guide them forward. Focusing on what’s already working will help us get even better results.
Leave a Reply